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What is a market requirements document (MRD)?
Ninety percent of new products and startups fail because their creators fail to account for a few key considerations before jumping into development. Namely: The product’s target audience or market...
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What is a good net promoter score (NPS)?
A good way to measure the likability of your product is to determine whether your current users are likely to recommend the product to other potential users in their network. The Net Promoter System...
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The Pragmatic Marketing Framework explained (with examples)
In this guide, we’ll introduce you to the Pragmatic Marketing Framework. We’ll demonstrate how pragmatic marketing impacts the product development process and lifecycle and go over real-world examples...
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SQL skills for product managers: What do you need to know?
Data is often the deciding factor for a product manager making decisions about product development. A good sword is to an assassin what data is to a product manager. For a career that involves making...
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The product canvas: How to build one in 9 steps (with examples)
The most common reason that a product fails is because the focus is on the technology that is used in the product and not the problem that it is solving. To avoid falling into this trap, you need to...
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How to measure success after a product launch
Product managers use many key performance indicators (KPIs) to gauge the success of a product, but using them all at once can make you feel overpowered and disoriented. Consider Netflix, for example....
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SWOT analysis template and how-to (with examples)
One thing every organization has in common is a desire to expand their business, the success of which depends on proper research and evaluation. A SWOT analysis is an excellent tool to help you...
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What is a use case? Definition, template, and how to write one
For requirements collection and high-level stakeholder communication, product managers need to be able to describe how a consumer will interact with a system or product. This can include a description...
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What is customer lifetime value (CLV) and how to calculate it
There are numerous crucial metrics that product teams and business owners must track and comprehend. These crucial measures can assist you in staying on course as you expand and scale your business,...
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Porter’s Five Forces analysis: What it is and how to do it
Editor’s note: This article was updated 17 May, 2023 to add an explanation of how to conduct Porter’s Five Forces analysis and to re-structure existing information within the article. As a product...
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